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Breaking the mould of home insurance — Custom home insurance options hit the market
Home insurance, like the rest of the insurance sector, has been pretty much the same for decades. The social environment has changed, the costs of insurance and the types of goods insured have changed, but the mechanics of insurance have remained largely in the same mould. That’s not a good idea in the New Economy. The old business models and home insurance methods are falling to pieces against the onslaught from new companies with entirely different business concepts, very low overheads, and well aware of the vulnerabilities of their competitors.

Custom home insurance- the new face of a huge sector
The problem for old style insurance is that it’s a top heavy, single mode product. The old style home insurance is pretty much a one way street, with common factors which effectively impose a basic style of insurance. That’s a particularly predictable approach to a market which is looking to save money, and doesn’t appreciate the steady growth of premium costs.









